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Why You Should Consider Custom Packaging- Printing, Style, and Size.

7/18/2017

53 Comments

 
When we first speak with a client interested in custom packaging, we get a host of questions-what do I need in advance? How do I design the packaging? What decisions will I have to make? How much more does it cost?

We give them one answer: "Don't worry!"

Custom packaging is surprisingly easy and attainable. As long as you have a vision, we will do all the dirty work for you. And we are eager to touch base along the way to make sure the packaging comes out just how you want it. Branding doesn't stop with your logo or website, it must be carried out all across your packaging design.

For the most part, you and your team have to make only three basic decisions in your custom packaging journey. The rest, with a little bit of your help, is up to us.

1. Printing
Perhaps most important for an aesthetically pleasing box is the graphics, text, and colors that will be printed on the box. There are no hard and fast rules about printing a beautiful box, but if there was one piece of advice the team would give you, it'd be to keep it simple. Clean, uncomplicated designs look the best, are most memorable, and represent your brand in the best light. Imagine how much better your printed box will look next to all those plain brown boxes out there. On top of this, a custom box typically runs only about 5-8% more than a stock, standard box.

2. Style
In the box business, style is everything. Depending on what product you're selling or shipping, different styles can be used to supplement your product. Some things to consider in advance of deciding a style is:
  • How are you packaging the item?
  • Where is it stored?
  • How will the item be shipped?
  • How is your customer going to open/interact with the box?
If you're not 100% sure about all of these details, our associates are very knowledgeable on every style of box and will help you determine exactly what you need. There are hundreds of box styles to choose from-take a look here.

3. Size
Determining the proper size is the easiest way to save money on packaging. If you are currently using a box bigger than necessary for your product, you are paying for all the unnecessary cardboard you're buying. A bigger box also means bigger shipping costs. Cedar Box Company has the capability to make a box to exactly the specifications you need.  All things considered, it's possible you can save money by making the switch to custom. 
Ultimately, a step up to custom packaging is going to have huge rewards with a modest increase in spending. Good packaging doesn't have to expensive. With some good ideas and the execution of our team, you will see huge benefits from moving to custom packaging by Cedar Box Company.
53 Comments
Ridley Fitzgerald link
8/3/2017 12:16:11 pm

It's good to learn about custom packaging. For me, I've always loved to receive products in a custom box, because they look nice, and it helps the company seem more official. Like you said, the printing on the box is definitely the most important!

Reply
Neal link
8/3/2017 12:25:47 pm

Ridley...thanks for the comment! We agree completely! We've seen so many high-quality printed boxes that add a great touch of branding for our clients! Minimally more expensive than a plain/stock box, and probably pays for itself with the added exposure.

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Jonathan Smith link
10/25/2017 08:51:03 am

I agree with your thoughts on this. Packaging matters a lot. It is good to go with customized packaging. Nice blog.

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Jeremy Thompson link
12/27/2017 07:41:20 pm

The ability to stand out in a pile of other boxes with the best prints and designs of your company in the packaging would make a great impression on your branding to its clients. Additionally, it would also show how professional looking your products are which can improve sales by a lot compared to the boring plain old standard box which would get not a single bit of attention. Personally, I see this as a smart way of marketing to clients and potential clients. I would prefer to have a gorgeous looking box in comparison to a plain one which I'll simply throw away and might ignore completely. Thanks for the informative and entertaining article about custom packaging!

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7/13/2018 09:42:22 am

Wonderful cardboard boxes, your ideas are great. I use one to keep my craft bits and pieces in, I made shelves in it. It was a strong box that came with an office chair. When my grandchildren where young they could play with a cardboard box all day long. Mainly it was a boat but it could be anything.

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9/12/2018 06:57:40 am

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10/3/2018 03:42:32 am

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10/4/2018 04:50:04 am

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3/10/2019 10:07:52 pm

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3/19/2019 08:10:19 am

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3/19/2019 11:09:21 am

These cardboard boxes can also be used for storing books and other things while moving Not that much hard but still manageable to move possessions safely.

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3/22/2019 07:06:02 am

Custom packaging is necessary to know for those who prefer to plan and execute their move by own. It's not for those who can move with the help of moving companies.

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3/29/2019 08:31:45 am

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3/29/2019 08:38:31 am

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